Cookies are small pieces of information websites store on your computer. Cookie Matching enables the bidder to match their cookies with Google's, such that they can determine whether an impression sent in a bid request is associated with one of users being targeted, they will receive either their own cookie data or a bidder-specific Google User ID that is an encrypted form of the doubleclick. Google then shows an ad for the shopping site accordingly. Google cookies meaning Cookies are at the heart of Google Analytics.
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